Broadcast Decisions
Ad-Supported Streaming · Internal Bench
AVOD · FAST · CTV

Ad-supported streaming, finally decisive.

AVOD and FAST grew into a $12 billion category with sophisticated delivery infrastructure — and almost no decisioning layer. Born in broadcasting, built for retention, Singula's intelligence platform now answers the questions every ad-supported operator faces: which channels earn their slot, which ad load earns its viewer, which title earns its CPM.

01

Broadcast Decisions Web Page

The new section of singula.com that introduces the firm's involvement in the AVOD sector. Sits the proposition above the workflow, reporting and ad-tech lanes every operator already buys from — naming decisioning as the lane open above them — walks through the three operator pains that lane addresses, and routes interested platforms into a 30-minute discovery call.

For Marketing · Acquisition
Open Pitch
02

Channel Health Console

A trading-floor view of every channel on the grid — scored on yield, engagement, audience uniqueness and trajectory — with a recommended action per row. Tells the Head of FAST which channels to keep, which to reformat, and which 80 are mathematically dragging the platform CPM below the floor.

For Head of FAST · Portfolio
Planned Pitch
03

Ad Break Optimiser

Per-viewer ad-load decisioning. The same content session resolves to dramatically different ad treatments for a tolerant Gold viewer than for a churn-prone Bronze — fewer breaks, shorter pods, an ad-free upgrade prompt at exactly the right moment.

For AVOD Product · Real-time
Planned Pitch
04

Schedule Optimiser

Sits alongside the playout tool and answers the question scheduling never has: which title in which slot earns the most. Daypart-aware, audience-aware, CPM-aware — promotes premium content into evening weekday inventory where each spot earns 2-3x morning rates.

For Programming · Yield
Planned Pitch
05

Title Revenue Console

Title and episode-level revenue attribution that closes the gap between "impressions ran" and "this episode of this title earned this CPM against this advertiser cohort." Surfaces which content commands premium and which is suppressing the platform.

For Content · Strategy
Planned Pitch
06

Upgrade Decisioning Engine

For SVOD operators with hybrid plans. Detects the moment an ad-tier viewer becomes a credible upgrade candidate — by content tolerance, ad fatigue, household pattern and engagement signal — and serves the right ad-free offer in-stream.

For Hybrid Plans · Conversion
Planned Pitch
07

Ad Inventory Treasury

Bloomberg Terminal for ad-supported streaming. Whole-platform view: blended CPM, channel health concentration, inventory at risk, top movers this week. The CFO-facing surface that pulls every decisioning module into one portfolio-level narrative.

For Finance · Platform
Planned Pitch
08

Cross-Platform Portfolio Console

For content owners running channels across Pluto, Tubi, Roku, Samsung TV+ and LG. One normalised view of cross-platform performance with platform-mix recommendations: where to invest, where to pull, where the audience-platform fit is working hardest.

For Content Owners · Distribution
Planned Pitch